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Wednesday 22 June 2016

Google AdWords testing click to SMS ad extension

Google AdWords testing click to SMS ad extension


Wouldn't it be cool to allow prospects to text you for more information? Well, Google is now testing an ad format that lets your prospect message you.


Clicking on the text messaging icon will allow you to text the company that is advertising on AdWords. When you click the icon, it opens your default messaging app. It prefills the text message with the advertiser’s information. In this specific case, the auto-populated message reads “[Zipwhip] I’m interested to learn more about Zipwhip.”


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