5 more super-common SEO mistakes content marketers make

When you aren’t marrying your SEO efforts with your content marketing, you aren’t going to get the best results. As an optimization geek, I’m all about getting the most bang for my buck (and effort). Because of this, it pains me to see other content marketers making these simple and easy-to-fix mistakes in their campaigns.

Last month, I looked at five common SEO mistakes that content marketers make. Today, in part two, I explore five more costly SEO mistakes to avoid so that you can take your content marketing farther than ever before

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It’s here: Bing Ads Editor for Mac launches in beta

After years of waiting, Mac users finally get a native desktop editor for Bing Ads with all the features of the PC version.

Bing Ads Editor (BAE) for Mac has long been the most highly requested feature on the Bing Ads user forum. Mac users got word in November that Bing Ads had started work on the Mac version for release in early summer 2016, and here we are.

The team announced the beta version is available in the US at SMX Advanced in Seattle on Wednesday. The Mac version has parity with the PC version of Bing Ads Editor, which underwent a redesign in May, gaining processing speed, multiple-account sign-in and cross-account cut-and-paste, among other features. The high speed was one thing I noticed immediately while testing BAE for Mac this week.

Here’s a look at the main campaign editing interface. You’ll notice the layout is similar to AdWords Editor 11, with vertical navigation in the lower left column.

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Google AdWords testing click to SMS ad extension

Google AdWords testing click to SMS ad extension

Wouldn't it be cool to allow prospects to text you for more information? Well, Google is now testing an ad format that lets your prospect message you.

Clicking on the text messaging icon will allow you to text the company that is advertising on AdWords. When you click the icon, it opens your default messaging app. It prefills the text message with the advertiser’s information. In this specific case, the auto-populated message reads “[Zipwhip] I’m interested to learn more about Zipwhip.”

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